SEO SENIOR COPYWRITER / PUBLICIS

CREATIVE COPYWRITER / KETTLE

2022 - Present

  • Words for Apple, including campaigns and landing pages for Apple at Work, Apple Music for Artists, Apple Books for Authors, Apple Security, and more.

  • Copy edit super technical research papers and conference posts in the Machine Learning and AI space on the Apple Machine Learning site.

  • Other brands: Universal and Discover Student Loans

2021 - 2022

  • Developed data- and SEO-driven content strategies and created original content for a variety of B2B and B2C audiences, including Verizon, Microsoft, GSK & CenturyLink.

  • Manage & mentor a team of junior copywriters to execute content production.

  • Present work both to internal teams and to the client, defending thinking, understanding feedback, and making necessary changes to meet deadlines.

SEO COPYWRITER / PUBLICIS

2019 - 2021

  • Wrote strategic long-form content and microcopy that employs SEO best practices to maximize reach for clients like Verizon, Southwest, GSK, & Microsoft.

  • Conducted on-page content optimizations (keyword usage, meta data, internal linking, etc.).

  • Used analytics tools including BrightEdge, Google Keyword Planner, Google Trends, and SEMrush to conduct research and support content recommendations.

MARKETING MANAGER / O’HARA SON ROOFING

2018

  • Completed website redesign in 1 month, increasing unique monthly visitors from 500 to 1,300 and page views by 147%.

  • Managed the development of marketing materials and programs which include collateral design, new product launches, proposals, and company presentations.

MARKETING ASSISTANT / READ IT AND EAT

  • Increased social media engagement, initiating a gain of 500+ followers on Instagram, 90,000 organic impressions on Facebook, and 58,000 organic impressions on Twitter.

  • Designed and wrote 45 email campaigns via Mail Chimp to over 3,500 subscribers that averaged 20.3% open rate and a 1.8% click rate. 

2017 - 2018

EDITIORIAL ASSOCIATE / APPALACHIAN REVIEW

2014 - 2017

  • Assisted in the magazine's re-branding campaign that included a new website, marketing collateral, and comprehensive brand identity package.

  • Served as liaison in the printing, fulfillment, and distribution of the magazine with over 6,000 readers.

  • Managed two student workers by assigning submissions and administrative tasks.

  • Represented the magazine at key conferences and events.

  • Managed Submittable system for assignment of pieces to student workers, reviewers, and editors.